Clear, persuasive communications… not more clutter

Zoetis 2013 Annual Review

Any business, organization, or individual MUST communicate effectively to succeed. These days, customers, investors, employees, suppliers and the community at large yearn for language that communicates clearly, simply and persuasively. As a writer, consultant and creative strategist, I help corporations, innovative niche businesses and non-profit organizations achieve these goals with distinct messages that rise above the clutter and confusion. I can help you achieve your goals.

Don’s Blog

Keeping it real: Writing that’s trustworthy and credible

Here are seven easy tips to make sure you’re communicating authentically,

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Getting your team to be better writers. It’s essential.

  Item: A brilliant process engineer at a major chemical company is trying to tell representatives from a personal care products giant about the cost-savings and performance benefits of a new hair-care ingredient. But she’s getting tangled up in minutiae and arcane data; she’s lost them before she even gets to the good stuff. Item: […]

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Are you unknowingly sending offensive emails?

I’ve sent out emails that I thought were confident and business-like, and others that I thought
 were funny. But sometimes I was wrong. The business-like emails came across sounding 
harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and 
thought the sender sounded angry, rude or condescending? You may […]

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How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods? It’s important to know the specific skills […]

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Is Social Media Failing Marketers?

If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.

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Head, Heart and Hand*: A Simple Path to Effective Communicating

In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages […]

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My issue with “issue”? No problem. 

Problems. Difficulties. Complications. Obstacles. Disputes. Solid words but not used much anymore. Now everything is an “issue,” and I’m so grateful to Carina Chocano who wrote about this brilliantly in the New York Times Magazine (July 23, 2017). “Almost any difficulty, conflict or threat will feel less pressing as soon as you’ve reduced it to […]

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“What’s in it for me?” The most important question.

The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker. Audiences of any kind – whether they’re customers, employees, volunteers or donors – don’t have time for anything else, especially today with so much “information” coming […]

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Seattle’s International Exchanges Spur Growth, Citizen Diplomacy and Friendships

World Learning is a respected non-profit that has, for decades, coordinated international exchanges and educational programs for students and entrepreneurs around the world. They asked me to write a series of articles, like the one here, to promote the benefits of these exchanges to Americans. From economic growth and business partnerships to cultural understanding, citizen diplomacy and lasting friendships –participating communities like Cleveland, Detroit, Seattle, and Tulsa are becoming welcoming centers of opportunity.

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Frank Bruni Asks a Good Question

I’ve been thinking about writing a column on this subject for a long time. Then I saw that Frank Bruni of the Times beat me to it, and did so beautifully. I couldn’t have said it better myself, so I won’t try.

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