Clear, persuasive communications… not more clutter

Zoetis 2013 Annual Review

Any business, organization, or individual MUST communicate effectively to succeed. These days, customers, investors, employees, suppliers and the community at large yearn for language that communicates clearly, simply and persuasively. As a writer, consultant and creative strategist, I help corporations, innovative niche businesses and non-profit organizations achieve these goals with distinct messages that rise above the clutter and confusion. I can help you achieve your goals.

Don’s Blog

Turning yada yada yada into a great blog

The great philosopher Jerry Seinfeld once said, “There is no such thing as an attention span. There is only the quality of what you’re viewing.”  It’s a wise aphorism that applies to all communications today, including blogs. We’ve all been hounded by “experts” who provide lots of  advice about how to write perfect blogs that […]

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Politically Correct? Or is it Time for a New Vocabulary?

We all know words have power. Take the vocabulary of incarceration – the stigmatizing way we speak about people who have served time. Studies show that the words we choose – “felon,” “ex-convict” or “ex-offender” – present a significant barrier to reintegration. While people are certainly responsible for their actions, there is little room for […]

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3 Simple Story Formulas that Drive Social Media Interest

The essence of being human. For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, […]

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Five Steps to Writing a Great Annual Report

It’s annual report season, and lots of writers are struggling right now with what to say and how to say it. Here are 5 tips to write a better annual report.

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Tech Can Stifle Language Skills? Duh!

It’s becoming abundantly clear that our technology does not necessarily help us increase our language (and writing) skills or our ability to learn. My fellow writers and communication professionals – and especially parents – should take heed. Here’s some of the evidence: Tech Toys A recent online article in JAMA Pediatrics reported that electronic toys […]

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4 Easy Steps to DECREASE Innovation at Your Company

The term “innovation” is used a lot in business, taking on buzzword status. I’ve heard corporate leaders talk about their company’s “culture of innovation” more times than I can count. But what does it mean specifically? Is it fresh thinking that creates value? Is it new products and business processes that create wealth? Is it […]

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What if Lincoln had been illiterate?

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine […]

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The Obfuscating (Incomprehensible) Language of Finance

Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s […]

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What to Leave Out: Tips From a Professional Writing Services Veteran

It’s challenging enough to decide what to put into your written work, but good writing, or at least better writing, may be the result of what you leave out, according to one of the most experienced professional writing services providers – me.   Here are some tips: Avoid modifers (adjectives/adverbs) as much as possible It […]

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New Brain Data Can Improve Professional Writing Service Results

Whether you provide a professional writing service or you write because your boss tells you to, new and revealing data about how your brain works can guide you. One example: using positive language is beneficial to the brain and helps you avoid confusion and penetrate your target audience.

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