Sometimes It Pays To Be Ignorant.

You don’t have to be an expert to write effectively about a subject. You just have to know the right questions to ask – and maybe have the touch of a poet.

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Keeping it real: Writing that’s trustworthy and credible

Here are seven easy tips to make sure you’re communicating authentically,

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Are you unknowingly sending offensive emails?

I’ve sent out emails that I thought were confident and business-like, and others that I thought
 were funny. But sometimes I was wrong. The business-like emails came across sounding 
harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and 
thought the sender sounded angry, rude or condescending? You may […]

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“What’s in it for me?” The most important question.

The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker. Audiences of any kind – whether they’re customers, employees, volunteers or donors – don’t have time for anything else, especially today with so much “information” coming […]

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Seattle’s International Exchanges Spur Growth, Citizen Diplomacy and Friendships

World Learning is a respected non-profit that has, for decades, coordinated international exchanges and educational programs for students and entrepreneurs around the world. They asked me to write a series of articles, like the one here, to promote the benefits of these exchanges to Americans. From economic growth and business partnerships to cultural understanding, citizen diplomacy and lasting friendships –participating communities like Cleveland, Detroit, Seattle, and Tulsa are becoming welcoming centers of opportunity.

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Turning yada yada yada into a great blog

The great philosopher Jerry Seinfeld once said, “There is no such thing as an attention span. There is only the quality of what you’re viewing.”  It’s a wise aphorism that applies to all communications today, including blogs. We’ve all been hounded by “experts” who provide lots of  advice about how to write perfect blogs that […]

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3 Simple Story Formulas that Drive Social Media Interest

The essence of being human. For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, […]

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4 Easy Steps to DECREASE Innovation at Your Company

The term “innovation” is used a lot in business, taking on buzzword status. I’ve heard corporate leaders talk about their company’s “culture of innovation” more times than I can count. But what does it mean specifically? Is it fresh thinking that creates value? Is it new products and business processes that create wealth? Is it […]

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What if Lincoln had been illiterate?

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine […]

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Learning How Little We Know

Every Tuesday I look forward to the New York Times’s weekly section on science. But a recent edition stopped me cold, because it pointed to some serious communication challenges about our understanding of health and disease.

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