Is Social Media Failing Marketers?

If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.

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Head, Heart and Hand*: A Simple Path to Effective Communicating

In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages […]

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It’s not about you. Know the 5 stages of awareness.

Whether you’re putting together a website, a social media campaign or any kind of corporate/marketing communication program, you often tend to focus on the product, service or idea you’re promoting. It’s understandable. But your communications effort is NOT primarily about you, it’s about your audience and their needs. Not your product but their problem.

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2014 Resolution: Lose ten pounds… of unwanted words

Each new year brings resolutions. But instead of the familiar ones (you know, more exercise, better eating), how about a commitment to lose clichés and unnecessary words, so your writing and speaking are as smooth and clear as a mountain stream? In nearly all cases, we make a first impression with words, whether you’re on […]

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SEO Key Words: A Nobel Prize or a High Google Ranking

it’s quite the challenge to insert into your lilting prose such charming terms as corporate writer, annual report copywriting, annual report writer, marketing communications writing, corporate newsletter writing, web writer, professional corporate writer, professional speechwriter and, let’s not forget, professional speechwriting.

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Marketing Lessons from Lincoln, Reagan, Harley Davidson and… Me

There’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers.

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Marketing to the Taliban

Writers write. But if you’re in the business of influencing or persuading groups of people, writers need context. Words written in a vacuum have no power or resonance.

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The dangers of euphemisms: people aren’t stupid

Enhanced Interrogation Techniques. Torture. Whatever your political point of view, the words “enhanced interrogation techniques” are inaccurate and purposely designed to mislead. For one thing, the term has nothing to do with interrogation; it’s all about physical coercion.

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