Five Steps to Writing a Great Annual Report

It’s annual report season, and lots of writers are struggling right now with what to say and how to say it. Here are 5 tips to write a better annual report.

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Out of Thin Hair: Why Trump Won’t Win

Can the publicity machine known as “The Donald” actually succeed in propelling Trump to the White House after his sudden leap onto the campaign trail? While the answer ultimately rests with the public, the first place to look is the media, which has changed dramatically since the last major election. Trump may be making the […]

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PR Pioneers: Rosa Parks?

People want and need stories to understand their world. It’s about establishing common ground if you want to be persuasive – whether you’re selling insurance, cell phones, or concepts like freedom and equality.

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The picture that killed a thousand words

I’m a writer,so words matter to me.But thousands of words about the oil spill in the Gulf of Mexico are falling on deaf ears – whetherthey’re plans announced by the president,bold energy policies, clean-up assessments made by PhDs, or bloviations from the talking heads on Fox News or MSNBC.Why?Because of one grainy, single-camera video shot […]

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Today’s Hated CEOs: Can They Change Perceptions?

The giant banks on Wall Street and the Big 3 automakers have done a very poor job (to be charitable) of making their case to the American people. How can their CEOs communicate more effectively to start winning the hearts and minds of angry Americans?

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