11 Steps to Compose Clear, Concise & Effective Emails

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips […]

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Six Skills to Look for When You Need a Great Writer

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re closing in on the busy fall period, how do you find a great writer who can consistently provide the goods? It’s important to know […]

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Website Copywriting Tips from a Pro

You need an effective and interactive website to support your business. But you slap together copy for the site – based on an old brochure, perhaps – and check it off your bulging to-do list. Or you keep putting it off, because you realize, correctly, that website copywriting is not as easy to do as […]

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Forget The Google Ranking; Write Web Content For The Nobel Prize

Still striving for search engine optimization? If you’re a writer, fuhgetaboutit. It turns out the page rankings based on keywords won’t be enough anymore.

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Automating good judgment?

With the avalanche of personal technology available to us in the last 10 years – from Facebook pages to iPhones and GPS systems – “things” are managing our lives, and doing a pretty good job for the most part. But let’s not forget the importance of our humanity.

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Knowing When to Quit

I remember Sinatra in the 1980s, preening before adoring crowds as if he were still the coolest cat around. But the pipes were rusted and he couldn’t hold a note for very long and he couldn’t fake it with technique anymore. It was painful to watch, though his legion of grey-haired fans didn’t seem to […]

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“My Life Saved My Life”

When the acclaimed memoirist Frank McCourt died this week, he was lionized for the simple and sad storytelling in his Pulitzer Prize winning book, “Angela’s Ashes,” which recounted his impoverished childhood in Ireland.  But he spent much of his adult life as a high school teacher in New York, where he prodded his writing students […]

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Lincoln: A Master at Making Ideas “Sticky”

A recent book entitled Made to Stick: Why Some Ideas Survive and Others Die, written by brothers Chip and Dan Heath, focuses on the six characteristics that make ideas memorable (“sticky”).  To be sticky, they say, ideas have to be: • Simple • Unexpected • Concrete • Credible • Emotional • And tell a story […]

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Working backwards

How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh??  What is this about? Or, what does this have to do with me? Keep that confusion in mind the next time you need to communicate. The point is, you’ll be wasting your time… unless […]

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Becoming a writer… because your boss says you have to

In years past, Gil might have been able to hire me or another creative source to handle the assignments, but for the time being there’s a freeze on outsourcing… and he’s in a panic.

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