Working backwards

How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh??  What is this about? Or, what does this have to do with me? Keep that confusion in mind the next time you need to communicate. The point is, you’ll be wasting your time… unless […]

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Becoming a writer… because your boss says you have to

In years past, Gil might have been able to hire me or another creative source to handle the assignments, but for the time being there’s a freeze on outsourcing… and he’s in a panic.

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