Clear, persuasive communications… not more clutter

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Any business, organization, or individual MUST communicate effectively to succeed. These days, customers, investors, employees, suppliers and the community at large yearn for language that communicates clearly, simply and persuasively. As a writer, consultant and creative strategist, I help corporations, innovative niche businesses and non-profit organizations achieve these goals with distinct messages that rise above the clutter and confusion. I can help you achieve your goals.

Don’s Blog

Tech Can Stifle Language Skills? Duh!

It’s becoming abundantly clear that our technology does not necessarily help us increase our language (and writing) skills or our ability to learn. My fellow writers and communication professionals – and especially parents – should take heed. Here’s some of the evidence: Tech Toys A recent online article in JAMA Pediatrics reported that electronic toys […]

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4 Easy Steps to DECREASE Innovation at Your Company

The term “innovation” is used a lot in business, taking on buzzword status. I’ve heard corporate leaders talk about their company’s “culture of innovation” more times than I can count. But what does it mean specifically? Is it fresh thinking that creates value? Is it new products and business processes that create wealth? Is it […]

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What if Lincoln had been illiterate?

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine […]

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The Obfuscating (Incomprehensible) Language of Finance

Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s […]

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What to Leave Out: Tips From a Professional Writing Services Veteran

It’s challenging enough to decide what to put into your written work, but good writing, or at least better writing, may be the result of what you leave out, according to one of the most experienced professional writing services providers – me.   Here are some tips: Avoid modifers (adjectives/adverbs) as much as possible It […]

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New Brain Data Can Improve Professional Writing Service Results

Whether you provide a professional writing service or you write because your boss tells you to, new and revealing data about how your brain works can guide you. One example: using positive language is beneficial to the brain and helps you avoid confusion and penetrate your target audience.

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I REALLY Want You to Read This VERY Important Post THAT Will Improve Your Writing

Mark Twain is supposed to have said, “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” The words “very” or “really” are supposed to increase the impact of a word but you’re not adding anything descriptive or insightful for the […]

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8 Words to Avoid When You Need to Talk About Yourself

First in a series: Words to Avoid We all know that in business, certain words get overused and become clichés. And in our highly connected world, it happens pretty darn fast. In some of these cases, and in other instances, some word choices are just not right, because they give the wrong impression. Here are […]

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Website Copywriting Tips from a Pro

You need an effective and interactive website to support your business. But you slap together copy for the site – based on an old brochure, perhaps – and check it off your bulging to-do list. Or you keep putting it off, because you realize, correctly, that website copywriting is not as easy to do as […]

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Lessons from a Sunday Obituary

An obituary got me thinking. The obituary announced the death of renowned Arkansas poet Miller Williams, who was celebrated for using everyday language in his verse. The short poem cited in the piece – titled “Compassion” – moved me, as it did Miller’s daughter, the country singer Lucinda Williams, who used her father’s spare lines […]

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