Clear, persuasive communications… not more clutter

Zoetis 2013 Annual Review

Any business, organization, or individual MUST communicate effectively to succeed. These days, customers, investors, employees, suppliers and the community at large yearn for language that communicates clearly, simply and persuasively. As a writer, consultant and creative strategist, I help corporations, innovative niche businesses and non-profit organizations achieve these goals with distinct messages that rise above the clutter and confusion. I can help you achieve your goals.

Don’s Blog

Word Inflation:
 Amazing, epic, disruptive innovation

If every product change or new idea is amazing, epic, and disruptive, what happens when something really significant takes place? Yes, iTunes truly disrupted the music business… but how often do these kinds of revolutions really come along?

Read this post...

Verbal Hide & Seek: Come Out, Come Out, Whoever You Are!

I feel the same way about the F words “facilitate” and “foster.” Could there be any two words that are more convoluted and vague? Why are these words so commonly used today when just 10 years ago, they were hardly used at all?

Read this post...

Occupy: From Housewives to Wall Street

If you’ve ever thought about how fast our language – and therefore our culture – is changing, you only need a handful of random examples to prove the point. Writers, especially, must be keenly sensitive to these changes to remain relevant, or risk being dismissed outright. A clear example is “housewife.” Commonly used not long […]

Read this post...

Get ’Em On Your Side: Framing Part Deux

The marketers of processed food and beverages, as well as alcohol and tobacco, have understood the framing challenge very well. Minimizing the health threats of their products, they reframed the issue as a defense of the public’s “right” to smoke and drink…and to feed junk food to their kids. “Don’t tell me what I can’t do,” is the common refrain. It’s a matter of choice, freedom and responsibility.

Read this post...

2014 Resolution: Lose ten pounds… of unwanted words

Each new year brings resolutions. But instead of the familiar ones (you know, more exercise, better eating), how about a commitment to lose clichés and unnecessary words, so your writing and speaking are as smooth and clear as a mountain stream? In nearly all cases, we make a first impression with words, whether you’re on […]

Read this post...

Word Theft Means Getting Framed.

According to common wisdom in neuroscience, about 98 percent of our thoughts are unconscious and automatic, carried out by the neural system. We believe we think freely, but we actually don’t very much. The linguist Charles Fillmore said that all words are cognitively defined according to conceptual “frames” — structures we use to think and […]

Read this post...

Change a Word. Change the Mood.

In a music blog I stumbled on, the blogger commented on the tunes and vibes of a particular music festival, but he also noticed something else – a subtle word choice that turned out to be very profound for concertgoers. Apparently, the officers at the festival were called “Safety,” not “Security.”  As the writer noted, […]

Read this post...

Sometimes It Just Takes Time

Sometimes it takes time and perspective before the true impact of an idea or an action is fully realized, especially in our dizzying culture. The Greek philosopher Socrates was charged with “corrupting youth,” and he was sentenced to death by hemlock. But today he’s regarded as one of the giants in Western philosophy and a forefather of the scientific method. We’re probably not willing to wait that long for a payoff, but you get the idea.

Read this post...

Selling Through Storytelling and The 4th Earl of Sandwich

The British politician and aristocrat John Montagu, the 4th Earl of Sandwich, liked to play cards. But he also enjoyed eating a snack at the same time, and that tied up his hands and involved utensils. So, in 1748, he came up with a solution: he put beef between slices of toast, so he could eat with one hand and still play the game.

Read this post...

10 Reasons to Avoid Writing Top 10 Lists

Basically, enough already. We’re saturated with top 10 (or top 5) reasons to do something. I don’t know about you, but I’m inundated, and I hardly bother to look at them anymore, unless the headline is unavoidably compelling, which is rare.

Read this post...
Page 3 of 812345...Last »
©2017 Don Heymann Website Design by Chroma Sites