Clear, persuasive communications… not more clutter

Zoetis 2013 Annual Review

Any business, organization, or individual MUST communicate effectively to succeed. These days, customers, investors, employees, suppliers and the community at large yearn for language that communicates clearly, simply and persuasively. As a writer, consultant and creative strategist, I help corporations, innovative niche businesses and non-profit organizations achieve these goals with distinct messages that rise above the clutter and confusion. I can help you achieve your goals.

Don’s Blog

PR Pioneers: Rosa Parks?

People want and need stories to understand their world. It’s about establishing common ground if you want to be persuasive – whether you’re selling insurance, cell phones, or concepts like freedom and equality.

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Marketing to the Taliban

Writers write. But if you’re in the business of influencing or persuading groups of people, writers need context. Words written in a vacuum have no power or resonance.

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The new language of giving

Many non-profit organizations are struggling thanks to a sluggish economy that promises to linger for a while. With more people vying for donations and grants, many of these charitable groups are scrambling to learn the techniques and lingo of the for-profit world of marketing.

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Slow down, you’re moving too fast

The line from the old Simon & Garfunkel song speaks to the speed with which information – including partial information and misinformation – travels these days.Tweets, youtube videos and blogs may keep us instantly in touch with the latest news, but they’re also passing around lies as truth.Very dangerous.

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The picture that killed a thousand words

I’m a writer,so words matter to me.But thousands of words about the oil spill in the Gulf of Mexico are falling on deaf ears – whetherthey’re plans announced by the president,bold energy policies, clean-up assessments made by PhDs, or bloviations from the talking heads on Fox News or MSNBC.Why?Because of one grainy, single-camera video shot […]

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Doing well by doing good

Canadian George Berthe appears to be a typical corporate success. At only 35 years old, he’s been the corporate secretary of the Makivik Corporation for more than 10 years, with responsibility for day-to-day operations. He is also the chairman of Air Inuit, a Makivik company. Like the indigenous Inuit people themselves, George Berthe is a […]

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Automating good judgment?

With the avalanche of personal technology available to us in the last 10 years – from Facebook pages to iPhones and GPS systems – “things” are managing our lives, and doing a pretty good job for the most part. But let’s not forget the importance of our humanity.

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Sick Words

After his treatment for prostate cancer, the journalist Dana Jennings cringed when he was described as being “brave” in his “fight” and “battle” against the disease. He says, “It pays to have a positive outlook, I think, but that in no way translates to ‘fighting’ cancer. Cancer simply is.” Later he says, “bravery entails choice, […]

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A New Normal?

No matter how you feel about the military policy “Don’t Ask, Don’t Tell,” Joint Chiefs of Staff Chairman Mike Mullen laid out his personal position with great clarity and calm last week – an approach all too unusual when public figures talk about hot issues like gays in the military.

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Obama’s Avatar

Barack Obama is a great writer and orator. But since becoming president, he’s had to focus his attention on a slew of mind-boggling problems. So, except for foreign travel and the occasional campaign-like drive-by into the “heartland” – where he riles up “real people” at fake rallies about healthcare or “fat cat” bankers – he’s […]

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