Simple and Specific: The Key to Understanding in Your Writing

You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples: • Memorable: “The man proceeded down the street.” “The tall man […]

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Keeping it real: Writing that’s trustworthy and credible

Here are seven easy tips to make sure you’re communicating authentically,

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Are you unknowingly sending offensive emails?

I’ve sent out emails that I thought were confident and business-like, and others that I thought
 were funny. But sometimes I was wrong. The business-like emails came across sounding 
harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and 
thought the sender sounded angry, rude or condescending? You may […]

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How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods? It’s important to know the specific skills […]

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Head, Heart and Hand*: A Simple Path to Effective Communicating

In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages […]

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My issue with “issue”? No problem. 

Problems. Difficulties. Complications. Obstacles. Disputes. Solid words but not used much anymore. Now everything is an “issue,” and I’m so grateful to Carina Chocano who wrote about this brilliantly in the New York Times Magazine (July 23, 2017). “Almost any difficulty, conflict or threat will feel less pressing as soon as you’ve reduced it to […]

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11 Steps to Compose Clear, Concise & Effective Emails

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips […]

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4 Easy Steps to DECREASE Innovation at Your Company

The term “innovation” is used a lot in business, taking on buzzword status. I’ve heard corporate leaders talk about their company’s “culture of innovation” more times than I can count. But what does it mean specifically? Is it fresh thinking that creates value? Is it new products and business processes that create wealth? Is it […]

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What if Lincoln had been illiterate?

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine […]

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The Obfuscating (Incomprehensible) Language of Finance

Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s […]

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