My issue with “issue”? No problem. 

Problems. Difficulties. Complications. Obstacles. Disputes. Solid words but not used much anymore. Now everything is an “issue,” and I’m so grateful to Carina Chocano who wrote about this brilliantly in the New York Times Magazine (July 23, 2017). “Almost any difficulty, conflict or threat will feel less pressing as soon as you’ve reduced it to […]

Read this post...

Turning yada yada yada into a great blog

The great philosopher Jerry Seinfeld once said, “There is no such thing as an attention span. There is only the quality of what you’re viewing.”  It’s a wise aphorism that applies to all communications today, including blogs. We’ve all been hounded by “experts” who provide lots of  advice about how to write perfect blogs that […]

Read this post...

3 Simple Story Formulas that Drive Social Media Interest

The essence of being human. For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, […]

Read this post...

What to Leave Out: Tips From a Professional Writing Services Veteran

It’s challenging enough to decide what to put into your written work, but good writing, or at least better writing, may be the result of what you leave out, according to one of the most experienced professional writing services providers – me.   Here are some tips: Avoid modifers (adjectives/adverbs) as much as possible It […]

Read this post...

I REALLY Want You to Read This VERY Important Post THAT Will Improve Your Writing

Mark Twain is supposed to have said, “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” The words “very” or “really” are supposed to increase the impact of a word but you’re not adding anything descriptive or insightful for the […]

Read this post...

8 Words to Avoid When You Need to Talk About Yourself

First in a series: Words to Avoid We all know that in business, certain words get overused and become clichés. And in our highly connected world, it happens pretty darn fast. In some of these cases, and in other instances, some word choices are just not right, because they give the wrong impression. Here are […]

Read this post...

Lessons from a Sunday Obituary

An obituary got me thinking. The obituary announced the death of renowned Arkansas poet Miller Williams, who was celebrated for using everyday language in his verse. The short poem cited in the piece – titled “Compassion” – moved me, as it did Miller’s daughter, the country singer Lucinda Williams, who used her father’s spare lines […]

Read this post...

I’m like, ya know, and he’s sort of like, I don’t know.

Do you have trouble understanding what people are saying these days? Do you know what they really mean? And do you find people in business using vague words with little meaning, without mentioning real people, actions or thoughts?

Read this post...

Creating a reality that rings true

President Obama’s recent speech before a joint session of Congress last week couldn’t have contrasted more sharply with the rebuttal given by Louisiana Governor Bobby Jindal. But the stark differences in style and political substance were only part of what set these two speeches apart.   The other key difference was the choice of words and […]

Read this post...
©2018 Don Heymann Website Design by Chroma Sites