Simple and Specific: The Key to Understanding in Your Writing

You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples: • Memorable: “The man proceeded down the street.” “The tall man […]

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Is Social Media Failing Marketers?

If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.

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It’s not about you. Know the 5 stages of awareness.

Whether you’re putting together a website, a social media campaign or any kind of corporate/marketing communication program, you often tend to focus on the product, service or idea you’re promoting. It’s understandable. But your communications effort is NOT primarily about you, it’s about your audience and their needs. Not your product but their problem.

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3 Simple Story Formulas that Drive Social Media Interest

The essence of being human. For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, […]

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New Brain Data Can Improve Professional Writing Service Results

Whether you provide a professional writing service or you write because your boss tells you to, new and revealing data about how your brain works can guide you. One example: using positive language is beneficial to the brain and helps you avoid confusion and penetrate your target audience.

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The Potency of Words: Size Matters.

Did you ever notice that the most famous quotations use only small words?
“Life, liberty and the pursuit of happiness.”
“A house divided against itself cannot stand.”
“A government of the people, by the people, and for the people.”
“The only thing we have to fear is fear itself.”

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Marketing Lessons from Lincoln, Reagan, Harley Davidson and… Me

There’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers.

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Lincoln: A Master at Making Ideas “Sticky”

A recent book entitled Made to Stick: Why Some Ideas Survive and Others Die, written by brothers Chip and Dan Heath, focuses on the six characteristics that make ideas memorable (“sticky”).  To be sticky, they say, ideas have to be: • Simple • Unexpected • Concrete • Credible • Emotional • And tell a story […]

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