Are you unknowingly sending offensive emails?

I’ve sent out emails that I thought were confident and business-like, and others that I thought
 were funny. But sometimes I was wrong. The business-like emails came across sounding 
harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and 
thought the sender sounded angry, rude or condescending? You may […]

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How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods? It’s important to know the specific skills […]

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Frank Bruni Asks a Good Question

I’ve been thinking about writing a column on this subject for a long time. Then I saw that Frank Bruni of the Times beat me to it, and did so beautifully. I couldn’t have said it better myself, so I won’t try.

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Six Skills to Look for When You Need a Great Writer

(This post has been updated for 2018. See the new article here…) You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re closing in on the busy fall period, how do you find a […]

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Politically Correct? Or is it Time for a New Vocabulary?

We all know words have power. Take the vocabulary of incarceration – the stigmatizing way we speak about people who have served time. Studies show that the words we choose – “felon,” “ex-convict” or “ex-offender” – present a significant barrier to reintegration. While people are certainly responsible for their actions, there is little room for […]

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The Truth Can Set You Free… If You Know What The Truth Is.

Gandhi once said, “Be the change you wish to see in the world,” a term that has inspired countless activists in our troubled times. Only one problem: Gandhi never said it.

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Lincoln: A Master at Making Ideas “Sticky”

A recent book entitled Made to Stick: Why Some Ideas Survive and Others Die, written by brothers Chip and Dan Heath, focuses on the six characteristics that make ideas memorable (“sticky”).  To be sticky, they say, ideas have to be: • Simple • Unexpected • Concrete • Credible • Emotional • And tell a story […]

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