“What’s in it for me?” The most important question.

The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker. Audiences of any kind – whether they’re customers, employees, volunteers or donors – don’t have time for anything else, especially today with so much “information” coming […]

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Seattle’s International Exchanges Spur Growth, Citizen Diplomacy and Friendships

World Learning is a respected non-profit that has, for decades, coordinated international exchanges and educational programs for students and entrepreneurs around the world. They asked me to write a series of articles, like the one here, to promote the benefits of these exchanges to Americans. From economic growth and business partnerships to cultural understanding, citizen diplomacy and lasting friendships –participating communities like Cleveland, Detroit, Seattle, and Tulsa are becoming welcoming centers of opportunity.

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What if Lincoln had been illiterate?

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine […]

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Getting Real in an Etch-a-Sketch World

Confusion abounds from the candidates themselves, giving new meaning to the term “Etch-a-Sketch,” a colorful description of the erasing-and-ever-shifting positions of a particular presidential candidate, who shall remain nameless.

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Marketing Lessons from Lincoln, Reagan, Harley Davidson and… Me

There’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers.

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PR Pioneers: Rosa Parks?

People want and need stories to understand their world. It’s about establishing common ground if you want to be persuasive – whether you’re selling insurance, cell phones, or concepts like freedom and equality.

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Profiles in Leadership: Juggling a Big Agenda

A major overhaul of our health care system. Financial regulation. Economic stimulus. The environment. Two wars.  Lots of people say President Obama is trying to tackle too many problems at once.  Some critics say he ignores the legacy of past presidents who maintained a more steady focus.

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