Getting your team to be better writers. It’s essential.

  Item: A brilliant process engineer at a major chemical company is trying to tell representatives from a personal care products giant about the cost-savings and performance benefits of a new hair-care ingredient. But she’s getting tangled up in minutiae and arcane data; she’s lost them before she even gets to the good stuff. Item: […]

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How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods? It’s important to know the specific skills […]

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“What’s in it for me?” The most important question.

The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker. Audiences of any kind – whether they’re customers, employees, volunteers or donors – don’t have time for anything else, especially today with so much “information” coming […]

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11 Steps to Compose Clear, Concise & Effective Emails

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips […]

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Six Skills to Look for When You Need a Great Writer

(This post has been updated for 2018. See the new article here…) You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re closing in on the busy fall period, how do you find a […]

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