Any business, organization, or individual MUST communicate effectively to succeed. These days, customers, investors, employees, suppliers and the community at large yearn for language that communicates clearly, simply and persuasively. As a writer, consultant and creative strategist, I help corporations, innovative niche businesses and non-profit organizations achieve these goals with distinct messages that rise above the clutter and confusion. I can help you achieve your goals.
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The end of marketing as we know it? Lessons from the pandemic
As the COVID 19 pandemic rages on, the media picked up on a “feel good” story recently based on a simple gesture from a few front-line hospital workers. They wanted to show their desperately ill patients that the people hovering over them were compassionate human beings. The gesture: caregivers enlarged pictures of their smiling faces…
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