As the COVID 19 pandemic rages on, the media picked up on a “feel good” story recently based on a simple gesture from a few front-line hospital workers. They wanted to show their desperately ill patients that the people hovering over them were compassionate human beings. The gesture: caregivers enlarged pictures of their smiling faces […]
Data is Not the Story. The Story is the Story.
We live in and remember stories, not data. And that’s why storytelling is so huge in marketing these days.
The Potency of Words. Size Matters.
Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement
Sometimes It Pays To Be Ignorant.
You don’t have to be an expert to write effectively about a subject. You just have to know the right questions to ask – and maybe have the touch of a poet.
Simple and Specific: The Key to Understanding in Your Writing
You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:
Keeping it real: Writing that’s trustworthy and credible
Here are seven easy tips to make sure you’re communicating authentically,