We live in and remember stories, not data. And that’s why storytelling is so huge in marketing these days.
Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement
You don’t have to be an expert to write effectively about a subject. You just have to know the right questions to ask – and maybe have the touch of a poet.
You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:
Here are seven easy tips to make sure you’re communicating authentically,
Is your organization communicating to key audiences with bloated text, grammatical and stylistic mistakes or unfocused messaging? Clear, persuasive writing is critically important. Your company’s reputation – and your ability to attract clients or motivate associates – depends on it.