As the COVID 19 pandemic rages on, the media picked up on a “feel good” story recently based on a simple gesture from a few front-line hospital workers. They wanted to show their desperately ill patients that the people hovering over them were compassionate human beings. The gesture: caregivers enlarged pictures of their smiling faces […]
We live in and remember stories, not data. And that’s why storytelling is so huge in marketing these days.
Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement
You don’t have to be an expert to write effectively about a subject. You just have to know the right questions to ask – and maybe have the touch of a poet.
You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:
Here are seven easy tips to make sure you’re communicating authentically,