The giant banks on Wall Street and the Big 3 automakers have done a very poor job (to be charitable) of making their case to the American people. How can their CEOs communicate more effectively to start winning the hearts and minds of angry Americans?
Most of us cannot deliver a speech like President Obama. But we certainly can learn a lesson from him on the power and impact of the spoken word, whether you’re addressing thousands or just a handful of people. In one shining moment, a well-executed speech brings people together on an issue or idea and summons them clearly and persuasively to act. Not so coincidentally, this is a fundamental requirement of leadership, from the chief executive to line managers throughout an organization.
My friend Gil has a problem that appears to be typical for these economic hard times. No he didn’t get laid off, but he had to let go several of his creative staff. Gil is a marketing guy – a group marketing director at a consumer products company, to be exact. And while he has talent and experience and understands what he needs creatively, he has relied on his team to develop presentations, proposals, speeches, marketing materials and even targeted email messages. With cutbacks, the work can’t be delegated anymore.