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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Don’s Blog

Today’s Hated CEOs: Can They Change Perceptions?

February 10, 2009 by Don Heymann Leave a Comment

The giant banks on Wall Street and the Big 3 automakers have done a very poor job (to be charitable) of making their case to the American people. How can their CEOs communicate more effectively to start winning the hearts and minds of angry Americans?

Filed Under: Public Relations Tagged With: CEO communications, executive speechwriting, improving perception

Obama’s Words: Writing Lessons for Tough Times

January 21, 2009 by Don Heymann Leave a Comment

Most of us cannot deliver a speech like President Obama. But we certainly can learn a lesson from him on the power and impact of the spoken word, whether you’re addressing thousands or just a handful of people. In one shining moment, a well-executed speech brings people together on an issue or idea and summons them clearly and persuasively to act.  Not so coincidentally, this is a fundamental requirement of leadership, from the chief executive to line managers throughout an organization.

Filed Under: Speech Writing Tagged With: copywriting, Obama, speech writing

Becoming a writer… because your boss says you have to

December 31, 2008 by Don Heymann Leave a Comment

My friend Gil has a problem that appears to be typical for these economic hard times.  No he didn’t get laid off, but he had to let go several of his creative staff.  Gil is a marketing guy – a group marketing director at a consumer products company, to be exact.  And while he has talent and experience and understands what he needs creatively, he has relied on his team to develop presentations, proposals, speeches, marketing materials and even targeted email messages.  With cutbacks, the work can’t be delegated anymore.

Filed Under: Writing Skills Tagged With: boss, business writing, copywriting, speech writing, training

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

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The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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