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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Don’s Blog

Getting your team to be better writers. It’s essential.

April 25, 2018 by Don Heymann Leave a Comment

Is your organization communicating to key audiences with bloated text, grammatical and stylistic mistakes or unfocused messaging? Clear, persuasive writing is critically important. Your company’s reputation – and your ability to attract clients or motivate associates – depends on it.

Filed Under: Writing Skills Tagged With: business writing, engaging audiences, high standards, writing skills

Are you unknowingly sending offensive emails?

March 22, 2018 by Don Heymann Leave a Comment

I’ve sent out emails that I thought were confident and business-like, and others that I thought
 were funny. But sometimes I was wrong. The business-like emails came across sounding 
harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and 
thought the sender sounded angry, rude or condescending? You may have been right, or 
wrong, but you can’t be sure if it was intended to be an offensive email.

Filed Under: Cultural Communication Tagged With: clear communication, email, engaging audiences, personal voice

How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

February 6, 2018 by Don Heymann 1 Comment

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods?

Filed Under: Writing Skills Tagged With: awareness, business writing, clear communication, personal voice, writing skills

Is Social Media Failing Marketers?

December 15, 2017 by Don Heymann 1 Comment

If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.

Filed Under: Marketing Communications Tagged With: engaging audiences, making ideas sticky, social media

Head, Heart and Hand*: A Simple Path to Effective Communicating

October 3, 2017 by Don Heymann Leave a Comment

In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages they want to convey to their non-technical leaders or customers.

Filed Under: Marketing Communications Tagged With: business writing, clear communication, engaging audiences

My issue with “issue”? No problem. 

August 2, 2017 by Don Heymann 3 Comments

Problems. Difficulties. Complications. Obstacles. Disputes. Solid words but not used much anymore. Now everything is an “issue,” and I’m so grateful to Carina Chocano who wrote about this brilliantly in the New York Times Magazine (July 23, 2017).

Filed Under: Use of Language Tagged With: clear communication, creating mental pictures, keeping it real, precise language

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

Clients Served

  • Anthem Health
  • PepsiCo
  • Save the Children
  • The Rockefeller Foundation
  • Pitney-Bowes
  • Pfizer
  • The New York Times
  • Johnson & Johnson
  • IBM
  • Citibank
  • Airbus
  • World Learning
  • The Nature Conservancy
  • The Leukemia & Lymphoma Society
  • Unilever
  • The Hospital for Special Surgery
  • Merck
  • Annie E. Casey Foundation
  • Montefiore
  • NYU Langone Cancer Center
  • General Electric
  • BASF - The Chemical Company
  • BD
  • New York Academy of Sciences
  • New York Public Library
  • UConn
  • UNICEF

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Donald L. Heymann & Co.

203 913-6307

Fairfield, CT

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