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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Don’s Blog

“What’s in it for me?” The most important question.

July 12, 2017 by Don Heymann 1 Comment

The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker.

Filed Under: Cultural Communication Tagged With: engaging audiences, profiles in leadership, trust and transparency, writing skills

Seattle’s International Exchanges Spur Growth, Citizen Diplomacy and Friendships

May 23, 2017 by Don Heymann Leave a Comment

World Learning is a respected non-profit that has, for decades, coordinated international exchanges and educational programs for students and entrepreneurs around the world. They asked me to write a series of articles, like the one here, to promote the benefits of these exchanges to Americans. From economic growth and business partnerships to cultural understanding, citizen diplomacy and lasting friendships –participating communities like Cleveland, Detroit, Seattle, and Tulsa are becoming welcoming centers of opportunity.

Filed Under: Cultural Communication Tagged With: a vision of better days, creating mental pictures, culture, engaging audiences, profiles in leadership

Frank Bruni Asks a Good Question

April 13, 2017 by Don Heymann 1 Comment

I’ve been thinking about writing a column on this subject for a long time. Then I saw that Frank Bruni of the Times beat me to it, and did so beautifully. I couldn’t have said it better myself, so I won’t try.

Filed Under: Use of Language Tagged With: culture, grammar, high standards, personal voice, precise language

It’s not about you. Know the 5 stages of awareness.

January 26, 2017 by Don Heymann Leave a Comment

Whether you’re putting together a website, a social media campaign or any kind of corporate/marketing communication program, you often tend to focus on the product, service or idea you’re promoting. It’s understandable. But your communications effort is NOT primarily about you, it’s about your audience and their needs. Not your product but their problem.

Filed Under: Marketing Communications Tagged With: business writing, engaging audiences, making ideas sticky, marketing communications

11 Steps to Compose Clear, Concise & Effective Emails

December 6, 2016 by Don Heymann 1 Comment

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips to help:

Filed Under: Writing Skills Tagged With: clear communication, copywriting, creating mental pictures, plain language, precise language, writing skills

Six Skills to Look for When You Need a Great Writer

August 9, 2016 by Don Heymann 1 Comment

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re closing in on the busy fall period, how do you find a great writer who can consistently provide the goods?

Filed Under: Writing Skills Tagged With: business writing, engaging audiences, personal voice, writing skills

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

Clients Served

  • Anthem Health
  • PepsiCo
  • Save the Children
  • The Rockefeller Foundation
  • Pitney-Bowes
  • Pfizer
  • The New York Times
  • Johnson & Johnson
  • IBM
  • Citibank
  • Airbus
  • World Learning
  • The Nature Conservancy
  • The Leukemia & Lymphoma Society
  • Unilever
  • The Hospital for Special Surgery
  • Merck
  • Annie E. Casey Foundation
  • Montefiore
  • NYU Langone Cancer Center
  • General Electric
  • BASF - The Chemical Company
  • BD
  • New York Academy of Sciences
  • New York Public Library
  • UConn
  • UNICEF

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Donald L. Heymann & Co.

203 913-6307

Fairfield, CT

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