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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Cultural Communication

Sometimes It Pays To Be Ignorant.

November 6, 2018 by Don Heymann 9 Comments

You don’t have to be an expert to write effectively about a subject. You just have to know the right questions to ask – and maybe have the touch of a poet.

Filed Under: Cultural Communication

Keeping it real: Writing that’s trustworthy and credible

July 6, 2018 by Don Heymann Leave a Comment

Here are seven easy tips to make sure you’re communicating authentically,

Filed Under: Cultural Communication Tagged With: clear communication, culture, engaging audiences, plain language

Are you unknowingly sending offensive emails?

March 22, 2018 by Don Heymann Leave a Comment

I’ve sent out emails that I thought were confident and business-like, and others that I thought
 were funny. But sometimes I was wrong. The business-like emails came across sounding 
harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and 
thought the sender sounded angry, rude or condescending? You may have been right, or 
wrong, but you can’t be sure if it was intended to be an offensive email.

Filed Under: Cultural Communication Tagged With: clear communication, email, engaging audiences, personal voice

“What’s in it for me?” The most important question.

July 12, 2017 by Don Heymann 1 Comment

The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker.

Filed Under: Cultural Communication Tagged With: engaging audiences, profiles in leadership, trust and transparency, writing skills

Seattle’s International Exchanges Spur Growth, Citizen Diplomacy and Friendships

May 23, 2017 by Don Heymann Leave a Comment

World Learning is a respected non-profit that has, for decades, coordinated international exchanges and educational programs for students and entrepreneurs around the world. They asked me to write a series of articles, like the one here, to promote the benefits of these exchanges to Americans. From economic growth and business partnerships to cultural understanding, citizen diplomacy and lasting friendships –participating communities like Cleveland, Detroit, Seattle, and Tulsa are becoming welcoming centers of opportunity.

Filed Under: Cultural Communication Tagged With: a vision of better days, creating mental pictures, culture, engaging audiences, profiles in leadership

Turning yada yada yada into a great blog

July 20, 2016 by Don Heymann Leave a Comment

The great philosopher Jerry Seinfeld once said, “There is no such thing as an attention span. There is only the quality of what you’re viewing.” It’s a wise aphorism that applies to all communications today, including blogs.

Filed Under: Cultural Communication Tagged With: blogging, engaging audiences, keeping it real

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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  • BASF - The Chemical Company
  • BD
  • New York Academy of Sciences
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Fairfield, CT

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