You don’t have to be an expert to write effectively about a subject. You just have to know the right questions to ask – and maybe have the touch of a poet.
Here are seven easy tips to make sure you’re communicating authentically,
I’ve sent out emails that I thought were confident and business-like, and others that I thought were funny. But sometimes I was wrong. The business-like emails came across sounding harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and thought the sender sounded angry, rude or condescending? You may have been right, or wrong, but you can’t be sure if it was intended to be an offensive email.
The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker.
World Learning is a respected non-profit that has, for decades, coordinated international exchanges and educational programs for students and entrepreneurs around the world. They asked me to write a series of articles, like the one here, to promote the benefits of these exchanges to Americans. From economic growth and business partnerships to cultural understanding, citizen diplomacy and lasting friendships –participating communities like Cleveland, Detroit, Seattle, and Tulsa are becoming welcoming centers of opportunity.
The great philosopher Jerry Seinfeld once said, “There is no such thing as an attention span. There is only the quality of what you’re viewing.” It’s a wise aphorism that applies to all communications today, including blogs.