I feel the same way about the F words “facilitate” and “foster.” Could there be any two words that are more convoluted and vague? Why are these words so commonly used today when just 10 years ago, they were hardly used at all?
If you’ve ever thought about how fast our language – and therefore our culture – is changing, you only need a handful of random examples to prove the point. Writers, especially, must be keenly sensitive to these changes to remain relevant, or risk being dismissed outright.
The marketers of processed food and beverages, as well as alcohol and tobacco, have understood the framing challenge very well. Minimizing the health threats of their products, they reframed the issue as a defense of the public’s “right” to smoke and drink…and to feed junk food to their kids. “Don’t tell me what I can’t do,” is the common refrain. It’s a matter of choice, freedom and responsibility.
Basically, enough already. We’re saturated with top 10 (or top 5) reasons to do something. I don’t know about you, but I’m inundated, and I hardly bother to look at them anymore, unless the headline is unavoidably compelling, which is rare.
A couple of opinion columns recently focused on how leaders of the U.S. military present themselves these days – relentlessly wearing, for too many occasions, dress uniforms bedecked with the “fruit salad” of ribbons and award…
Metaphors may be a writer’s best tool, primarily because they create a vivid mental picture, sometimes worth more than a thousand words.