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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Cultural Communication

I’m like, ya know, and he’s sort of like, I don’t know.

February 18, 2012 by Don Heymann 10 Comments

Business Meeting

Do you have trouble understanding what people are saying these days? Do you know what they really mean? And do you find people in business using vague words with little meaning, without mentioning real people, actions or thoughts?

Filed Under: Cultural Communication Tagged With: business writing, clear communication, culture, keeping it real, plain language, precise language

The Truth Can Set You Free… If You Know What The Truth Is.

September 20, 2011 by Don Heymann 4 Comments

Gandhi once said, “Be the change you wish to see in the world,” a term that has inspired countless activists in our troubled times. Only one problem: Gandhi never said it.

Filed Under: Cultural Communication Tagged With: clear communication, Gandhi, globalization, personal voice, plain language

Please Save Poor Grandma… From Politics

May 31, 2011 by Don Heymann 3 Comments

Angry Grandma

Twitter finished what the 30-second commercial started in the 1990s – reducing our attention spans from minutes to microseconds. The visualization of content hasn’t helped. It’s so difficult to get and keep someone’s attention these days that our political leaders are resorting to ludicrous visualizations to create hysteria, rather than clarity and reason.

Filed Under: Cultural Communication Tagged With: culture, Malcolm Gladwell, Obama, politics, social media, twitter

Tweeting with Charlie Sheen and Muammar Gaddafi

March 15, 2011 by Don Heymann 4 Comments

Charlie Sheen and Muammar Gaddafi have their own social media and digital communications strategies. Too much and not at all. Be careful how you handle yours. It can be tricky for even the smartest folks with their feet firmly on the ground.

Filed Under: Cultural Communication Tagged With: Charlie Sheen, followers, Gaddafi, Koch Brothers, online strategies, social media

Obama and Palin: Just Like The Rest Of Us

January 21, 2011 by Don Heymann 7 Comments

Like two remarkably different personalities, Obama and Palin, we strongly identify with a message when we can see something of ourselves in the story. In fact, the story is the message.

Filed Under: Cultural Communication Tagged With: Obama, Oprah, Palin, relating, story telling

The new language of giving

September 9, 2010 by Don Heymann 1 Comment

Many non-profit organizations are struggling thanks to a sluggish economy that promises to linger for a while. With more people vying for donations and grants, many of these charitable groups are scrambling to learn the techniques and lingo of the for-profit world of marketing.

Filed Under: Cultural Communication Tagged With: charity, giving, non-profit, social enterprise, social impact investing, sustainability

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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Fairfield, CT

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