Do you have trouble understanding what people are saying these days? Do you know what they really mean? And do you find people in business using vague words with little meaning, without mentioning real people, actions or thoughts?
Gandhi once said, “Be the change you wish to see in the world,” a term that has inspired countless activists in our troubled times. Only one problem: Gandhi never said it.
Twitter finished what the 30-second commercial started in the 1990s – reducing our attention spans from minutes to microseconds. The visualization of content hasn’t helped. It’s so difficult to get and keep someone’s attention these days that our political leaders are resorting to ludicrous visualizations to create hysteria, rather than clarity and reason.
Charlie Sheen and Muammar Gaddafi have their own social media and digital communications strategies. Too much and not at all. Be careful how you handle yours. It can be tricky for even the smartest folks with their feet firmly on the ground.
Like two remarkably different personalities, Obama and Palin, we strongly identify with a message when we can see something of ourselves in the story. In fact, the story is the message.
Many non-profit organizations are struggling thanks to a sluggish economy that promises to linger for a while. With more people vying for donations and grants, many of these charitable groups are scrambling to learn the techniques and lingo of the for-profit world of marketing.