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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Marketing Communications

The end of marketing as we know it? Lessons from the pandemic

May 2, 2020 by Don Heymann Leave a Comment

COVID 19 pandemic

As the COVID 19 pandemic rages on, the media picked up on a “feel good” story recently based on a simple gesture from a few front-line hospital workers. They wanted to show their desperately ill patients that the people hovering over them were compassionate human beings. The gesture: caregivers enlarged pictures of their smiling faces […]

Filed Under: Marketing Communications Tagged With: COVID 19, marketing changes

Is Social Media Failing Marketers?

December 15, 2017 by Don Heymann 1 Comment

If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.

Filed Under: Marketing Communications Tagged With: engaging audiences, making ideas sticky, social media

Head, Heart and Hand*: A Simple Path to Effective Communicating

October 3, 2017 by Don Heymann Leave a Comment

In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages they want to convey to their non-technical leaders or customers.

Filed Under: Marketing Communications Tagged With: business writing, clear communication, engaging audiences

It’s not about you. Know the 5 stages of awareness.

January 26, 2017 by Don Heymann Leave a Comment

Whether you’re putting together a website, a social media campaign or any kind of corporate/marketing communication program, you often tend to focus on the product, service or idea you’re promoting. It’s understandable. But your communications effort is NOT primarily about you, it’s about your audience and their needs. Not your product but their problem.

Filed Under: Marketing Communications Tagged With: business writing, engaging audiences, making ideas sticky, marketing communications

2014 Resolution: Lose ten pounds… of unwanted words

January 13, 2014 by Don Heymann 1 Comment

Each new year brings resolutions. But instead of the familiar ones (you know, more exercise, better eating), how about a commitment to lose clichés and unnecessary words, so your writing and speaking are as smooth and clear as a mountain stream?

Filed Under: Marketing Communications Tagged With: business writing, clear communication, context, precise language

SEO Key Words: A Nobel Prize or a High Google Ranking

January 17, 2012 by Don Heymann 3 Comments

It’s quite the challenge to insert into your lilting prose such charming terms as corporate writer, annual report copywriting, annual report writer, marketing communications writing, corporate newsletter writing, web writer, professional corporate writer, professional speechwriter and, let’s not forget, professional speechwriting.

Filed Under: Marketing Communications Tagged With: keywords, marketing communications, professional corporate writer, seo, website copywriting

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

Clients Served

  • Anthem Health
  • PepsiCo
  • Save the Children
  • The Rockefeller Foundation
  • Pitney-Bowes
  • Pfizer
  • The New York Times
  • Johnson & Johnson
  • IBM
  • Citibank
  • Airbus
  • World Learning
  • The Nature Conservancy
  • The Leukemia & Lymphoma Society
  • Unilever
  • The Hospital for Special Surgery
  • Merck
  • Annie E. Casey Foundation
  • Montefiore
  • NYU Langone Cancer Center
  • General Electric
  • BASF - The Chemical Company
  • BD
  • New York Academy of Sciences
  • New York Public Library
  • UConn
  • UNICEF

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Donald L. Heymann & Co.

203 913-6307

Fairfield, CT

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