It’s annual report season, and lots of writers are struggling right now with what to say and how to say it. Here are 5 tips to write a better annual report.
Can the publicity machine known as “The Donald” actually succeed in propelling Trump to the White House after his sudden leap onto the campaign trail? While the answer ultimately rests with the public, the first place to look is the media, which has changed dramatically since the last major election. Trump may be making the headlines he adores, but in my opinion, he’s making all the wrong moves in the long run, because he doesn’t understand the media in 2011.
It’s been 55 years since Rosa Parks decided to keep her seat on the bus in Montgomery, Alabama. A tired seamstress who was on her way home from work, she did more to demonstrate the indignities of racism in the Jim Crow south than just about anyone else.
I’m a writer, so words matter to me.But thousands of words about the oil spill in the Gulf of Mexico are falling on deaf ears – whether they’re plans announced by the president, bold energy policies, clean-up assessments made by PhDs, or bloviations from the talking heads on Fox News or MSNBC. Why? Because of one grainy, single-camera video shot of oil pumping furiously from the depths of the ocean. We see it everyday on television or the web… and it haunts us.
The giant banks on Wall Street and the Big 3 automakers have done a very poor job (to be charitable) of making their case to the American people. How can their CEOs communicate more effectively to start winning the hearts and minds of angry Americans?