Is your organization communicating to key audiences with bloated text, grammatical and stylistic mistakes or unfocused messaging? Clear, persuasive writing is critically important. Your company’s reputation – and your ability to attract clients or motivate associates – depends on it.
How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have
You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter. Now that we’re into the new year, how do you find a good writer who can consistently provide the goods?
11 Steps to Compose Clear, Concise & Effective Emails
The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips to help:
Six Skills to Look for When You Need a Great Writer
You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter. Now that we’re closing in on the busy fall period, how do you find a great writer who can consistently provide the goods?
Website Copywriting Tips from a Pro
You need an effective and interactive website to support your business. But you slap together copy for the site – based on an old brochure, perhaps – and check it off your bulging to-do list. Or you keep putting it off, because you realize, correctly, that website copywriting is not as easy to do as you initially thought. Sound familiar?
Forget The Google Ranking; Write Web Content For The Nobel Prize
Still striving for search engine optimization? If you’re a writer, fuhgetaboutit. It turns out the page rankings based on keywords won’t be enough anymore.