You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter. Now that we’re into the new year, how do you find a good writer who can consistently provide the goods?
I remember Sinatra in the 1980s, preening before adoring crowds as if he were still the coolest cat around. But the pipes were rusted and he couldn’t hold a note for very long and he couldn’t fake it with technique anymore. It was painful to watch, though his legion of grey-haired fans didn’t seem to mind because they were in LaLa land, fantasizing about their youth.