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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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business writing

Simple and Specific: The Key to Understanding in Your Writing

September 5, 2018 by Don Heymann Leave a Comment

You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:

Filed Under: Use of Language Tagged With: business writing, clear communication, creating mental pictures, making ideas sticky

Getting your team to be better writers. It’s essential.

April 25, 2018 by Don Heymann Leave a Comment

Is your organization communicating to key audiences with bloated text, grammatical and stylistic mistakes or unfocused messaging? Clear, persuasive writing is critically important. Your company’s reputation – and your ability to attract clients or motivate associates – depends on it.

Filed Under: Writing Skills Tagged With: business writing, engaging audiences, high standards, writing skills

How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

February 6, 2018 by Don Heymann 1 Comment

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods?

Filed Under: Writing Skills Tagged With: awareness, business writing, clear communication, personal voice, writing skills

Head, Heart and Hand*: A Simple Path to Effective Communicating

October 3, 2017 by Don Heymann Leave a Comment

In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages they want to convey to their non-technical leaders or customers.

Filed Under: Marketing Communications Tagged With: business writing, clear communication, engaging audiences

It’s not about you. Know the 5 stages of awareness.

January 26, 2017 by Don Heymann Leave a Comment

Whether you’re putting together a website, a social media campaign or any kind of corporate/marketing communication program, you often tend to focus on the product, service or idea you’re promoting. It’s understandable. But your communications effort is NOT primarily about you, it’s about your audience and their needs. Not your product but their problem.

Filed Under: Marketing Communications Tagged With: business writing, engaging audiences, making ideas sticky, marketing communications

Six Skills to Look for When You Need a Great Writer

August 9, 2016 by Don Heymann 1 Comment

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re closing in on the busy fall period, how do you find a great writer who can consistently provide the goods?

Filed Under: Writing Skills Tagged With: business writing, engaging audiences, personal voice, writing skills

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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  • New York Academy of Sciences
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Fairfield, CT

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