Basically, enough already. We’re saturated with top 10 (or top 5) reasons to do something. I don’t know about you, but I’m inundated, and I hardly bother to look at them anymore, unless the headline is unavoidably compelling, which is rare.
Do you have trouble understanding what people are saying these days? Do you know what they really mean? And do you find people in business using vague words with little meaning, without mentioning real people, actions or thoughts?
The language of economics and individualism has replaced the language of our common circumstances and shared risks. That’s why what used to be considered social insurance is now noted as “entitlements,” viewed by some as a threat to our national well-being instead of as a safety net for family-income security. In the highly emotional issue of illegal immigration, we also see dehumanizing language.
We should always keep our ears and eyes open, because there’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers. Here’s what I mean…
As an adjunct instructor of marketing communications writing at NYU, I am compelled to raise the question continuously throughout the course. Why? Because the answer seems to change by the day and a viable answer is needed to give writers a point of entry for communicating successfully.
My friend Gil has a problem that appears to be typical for these economic hard times. No he didn’t get laid off, but he had to let go several of his creative staff. Gil is a marketing guy – a group marketing director at a consumer products company, to be exact. And while he has talent and experience and understands what he needs creatively, he has relied on his team to develop presentations, proposals, speeches, marketing materials and even targeted email messages. With cutbacks, the work can’t be delegated anymore.