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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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The Potency of Words. Size Matters.

March 22, 2019 by Don Heymann 2 Comments

Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement

Filed Under: Use of Language Tagged With: clear communication, engaging audiences, plain language, writing

Simple and Specific: The Key to Understanding in Your Writing

September 5, 2018 by Don Heymann Leave a Comment

You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:

Filed Under: Use of Language Tagged With: business writing, clear communication, creating mental pictures, making ideas sticky

Keeping it real: Writing that’s trustworthy and credible

July 6, 2018 by Don Heymann Leave a Comment

Here are seven easy tips to make sure you’re communicating authentically,

Filed Under: Cultural Communication Tagged With: clear communication, culture, engaging audiences, plain language

Are you unknowingly sending offensive emails?

March 22, 2018 by Don Heymann Leave a Comment

I’ve sent out emails that I thought were confident and business-like, and others that I thought
 were funny. But sometimes I was wrong. The business-like emails came across sounding 
harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and 
thought the sender sounded angry, rude or condescending? You may have been right, or 
wrong, but you can’t be sure if it was intended to be an offensive email.

Filed Under: Cultural Communication Tagged With: clear communication, email, engaging audiences, personal voice

How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

February 6, 2018 by Don Heymann 1 Comment

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods?

Filed Under: Writing Skills Tagged With: awareness, business writing, clear communication, personal voice, writing skills

Head, Heart and Hand*: A Simple Path to Effective Communicating

October 3, 2017 by Don Heymann Leave a Comment

In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages they want to convey to their non-technical leaders or customers.

Filed Under: Marketing Communications Tagged With: business writing, clear communication, engaging audiences

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

Clients Served

  • Anthem Health
  • PepsiCo
  • Save the Children
  • The Rockefeller Foundation
  • Pitney-Bowes
  • Pfizer
  • The New York Times
  • Johnson & Johnson
  • IBM
  • Citibank
  • Airbus
  • World Learning
  • The Nature Conservancy
  • The Leukemia & Lymphoma Society
  • Unilever
  • The Hospital for Special Surgery
  • Merck
  • Annie E. Casey Foundation
  • Montefiore
  • NYU Langone Cancer Center
  • General Electric
  • BASF - The Chemical Company
  • BD
  • New York Academy of Sciences
  • New York Public Library
  • UConn
  • UNICEF

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Donald L. Heymann & Co.

203 913-6307

Fairfield, CT

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