Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement
You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:
Here are seven easy tips to make sure you’re communicating authentically,
I’ve sent out emails that I thought were confident and business-like, and others that I thought were funny. But sometimes I was wrong. The business-like emails came across sounding harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and thought the sender sounded angry, rude or condescending? You may have been right, or wrong, but you can’t be sure if it was intended to be an offensive email.
You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter. Now that we’re into the new year, how do you find a good writer who can consistently provide the goods?
In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages they want to convey to their non-technical leaders or customers.