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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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clear communication

My issue with “issue”? No problem. 

August 2, 2017 by Don Heymann 3 Comments

Problems. Difficulties. Complications. Obstacles. Disputes. Solid words but not used much anymore. Now everything is an “issue,” and I’m so grateful to Carina Chocano who wrote about this brilliantly in the New York Times Magazine (July 23, 2017).

Filed Under: Use of Language Tagged With: clear communication, creating mental pictures, keeping it real, precise language

11 Steps to Compose Clear, Concise & Effective Emails

December 6, 2016 by Don Heymann 1 Comment

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips to help:

Filed Under: Writing Skills Tagged With: clear communication, copywriting, creating mental pictures, plain language, precise language, writing skills

4 Easy Steps to DECREASE Innovation at Your Company

December 8, 2015 by Don Heymann 1 Comment

The term “innovation” is used a lot in business, taking on buzzword status. I’ve heard corporate leaders talk about their company’s “culture of innovation” more times than I can count. But what does it mean specifically?

Filed Under: Cultural Communication Tagged With: CEO communications, clear communication, human resources, internal communications, precise language

What if Lincoln had been illiterate?

October 29, 2015 by Don Heymann 1 Comment

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine if Abe followed in his father’s well-worn footsteps?

Filed Under: Cultural Communication Tagged With: clear communication, literacy, plain language, profiles in leadership, reading

The Obfuscating (Incomprehensible) Language of Finance

October 12, 2015 by Don Heymann 1 Comment

Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s our health or finances, it’s not good enough to be ignorant – if we want to control our destinies, individually or as a society.

Filed Under: Use of Language Tagged With: clear communication, copywriting, engaging audiences, plain language, precise language

What to Leave Out: Tips From a Professional Writing Services Veteran

June 30, 2015 by Don Heymann 1 Comment

It’s challenging enough to decide what to put into your written work, but good writing, or at least better writing, may be the result of what you leave out, according to one of the most experienced professional writing services providers – me.

Filed Under: Use of Language Tagged With: clear communication, copywriting, engaging audiences, keeping it real

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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