Gandhi once said, “Be the change you wish to see in the world,” a term that has inspired countless activists in our troubled times. Only one problem: Gandhi never said it.
No matter how you feel about the military policy “Don’t Ask, Don’t Tell,” Joint Chiefs of Staff Chairman Mike Mullen laid out his personal position with great clarity and calm last week – an approach all too unusual when public figures talk about hot issues like gays in the military.
When I’m browsing for a book to read, I always check out the first couple of lines. If they grab me, I’m more than half way there. I want to know what happens next.
No doubt about it, the political climate of 2009 is hot. When policymakers on both sides of the aisle think nothing of accusing their opponents of lying, you know that discourse in the public sphere has reached an all-time low.
How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh?? What is this about? Or, what does this have to do with me? Keep that confusion in mind the next time you need to communicate. The point is, you’ll be wasting your time… unless you’re crystal clear, from the outset, about the outcome you want.