The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips to help:
Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s our health or finances, it’s not good enough to be ignorant – if we want to control our destinies, individually or as a society.
It’s challenging enough to decide what to put into your written work, but good writing, or at least better writing, may be the result of what you leave out, according to one of the most experienced professional writing services providers – me.
Behaviorist Jen Shang, who specializes in the psychology of giving, has shown in recent studies that words – especially words of kindness – can be very persuasive. From her studies, she says that when some combination of nine adjectives – kind, caring, compassionate, helpful, friendly, fair, hard-working, generous and honest – are included in fundraising solicitations, women increase their giving by an average of 10 percent. Clearly, women strive to be moral.
The danger of using euphemisms for hard truths in the public arena is that you’ll eventually lose credibility and the trust of the people you’re trying to persuade. The audience rightfully feels that you think they are stupid.
As an adjunct instructor of marketing communications writing at NYU, I am compelled to raise the question continuously throughout the course. Why? Because the answer seems to change by the day and a viable answer is needed to give writers a point of entry for communicating successfully.