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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Petraeus, Eisenhower, Miles Davis and the Power of Modesty

December 13, 2012 by Don Heymann 10 Comments

A couple of opinion columns recently focused on how leaders of the U.S. military present themselves these days – relentlessly wearing, for too many occasions, dress uniforms bedecked with the “fruit salad” of ribbons and award…

Filed Under: Cultural Communication Tagged With: clear communication, detail, plain language, precise language

The clocks were striking thirteen

November 4, 2009 by Don Heymann Leave a Comment

When I’m browsing for a book to read, I always check out the first couple of lines. If they grab me, I’m more than half way there. I want to know what happens next.

Filed Under: Use of Language Tagged With: clear communication, detail, storytelling

“My Life Saved My Life”

July 24, 2009 by Don Heymann Leave a Comment

When the acclaimed memoirist Frank McCourt died this week, he was lionized for the simple and sad storytelling in his Pulitzer Prize winning book, “Angela’s Ashes,” which recounted his impoverished childhood in Ireland.  But he spent much of his adult life as a high school teacher in New York, where he prodded his writing students to tell their stories, using himself as an example.  One former student, who became a writer, said, “He used to sort of recite from memory the stories that became ‘Angela’s Ashes.’ Some of his fellow teachers admonished him for revealing so much of himself, noting he had a right to privacy with his students.  According to the New York Times essay on McCourt at his death, his colleagues would say, “Your life, man. It’s all you have.”

Filed Under: Writing Skills Tagged With: anecdotes, Angela’s Ashes, detail

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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