Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement
Keeping it real: Writing that’s trustworthy and credible
Here are seven easy tips to make sure you’re communicating authentically,
Getting your team to be better writers. It’s essential.
Is your organization communicating to key audiences with bloated text, grammatical and stylistic mistakes or unfocused messaging? Clear, persuasive writing is critically important. Your company’s reputation – and your ability to attract clients or motivate associates – depends on it.
Are you unknowingly sending offensive emails?
I’ve sent out emails that I thought were confident and business-like, and others that I thought were funny. But sometimes I was wrong. The business-like emails came across sounding harsh, and the funny ones, well, weren’t so funny. Have you ever opened an email and thought the sender sounded angry, rude or condescending? You may have been right, or wrong, but you can’t be sure if it was intended to be an offensive email.
Is Social Media Failing Marketers?
If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.
Head, Heart and Hand*: A Simple Path to Effective Communicating
In addition to writing for a variety of clients, I spend time working with scientists, engineers and IT professionals on their presentations to non-experts. While it’s a bit of a cliche’ that “tech nerds” live in their own world, it’s often true that their focus on data can thwart effective communicating by strangling key messages they want to convey to their non-technical leaders or customers.