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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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engaging audiences

3 Simple Story Formulas that Drive Social Media Interest

March 29, 2016 by Don Heymann 1 Comment

For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, buying groceries, or fighting with our partners.

Filed Under: Cultural Communication Tagged With: engaging audiences, keeping it real, making ideas sticky, story telling

Five Steps to Writing a Great Annual Report

February 13, 2016 by Don Heymann 2 Comments

It’s annual report season, and lots of writers are struggling right now with what to say and how to say it. Here are 5 tips to write a better annual report.

Filed Under: Public Relations Tagged With: annual reports, CEO communications, engaging audiences, financial writing

The Obfuscating (Incomprehensible) Language of Finance

October 12, 2015 by Don Heymann 1 Comment

Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s our health or finances, it’s not good enough to be ignorant – if we want to control our destinies, individually or as a society.

Filed Under: Use of Language Tagged With: clear communication, copywriting, engaging audiences, plain language, precise language

What to Leave Out: Tips From a Professional Writing Services Veteran

June 30, 2015 by Don Heymann 1 Comment

It’s challenging enough to decide what to put into your written work, but good writing, or at least better writing, may be the result of what you leave out, according to one of the most experienced professional writing services providers – me.

Filed Under: Use of Language Tagged With: clear communication, copywriting, engaging audiences, keeping it real

New Brain Data Can Improve Professional Writing Service Results

May 14, 2015 by Don Heymann 2 Comments

Whether you provide a professional writing service or you write because your boss tells you to, new and revealing data about how your brain works can guide you. One example: using positive language is beneficial to the brain and helps you avoid confusion and penetrate your target audience.

Filed Under: Use of Language Tagged With: business writing, engaging audiences, making ideas sticky, trust and transparency

8 Words to Avoid When You Need to Talk About Yourself

March 2, 2015 by Don Heymann 6 Comments

We all know that in business, certain words get overused and become clichés. And in our highly connected world, it happens pretty darn fast. In some of these cases, and in other instances, some word choices are just not right, because they give the wrong impression. Here are some examples that are all-too-often used when we need to describe our capabilities in resumes or bios:

Filed Under: Use of Language Tagged With: creating mental pictures, engaging audiences, keeping it real, resumes and bios

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

Clients Served

  • Anthem Health
  • PepsiCo
  • Save the Children
  • The Rockefeller Foundation
  • Pitney-Bowes
  • Pfizer
  • The New York Times
  • Johnson & Johnson
  • IBM
  • Citibank
  • Airbus
  • World Learning
  • The Nature Conservancy
  • The Leukemia & Lymphoma Society
  • Unilever
  • The Hospital for Special Surgery
  • Merck
  • Annie E. Casey Foundation
  • Montefiore
  • NYU Langone Cancer Center
  • General Electric
  • BASF - The Chemical Company
  • BD
  • New York Academy of Sciences
  • New York Public Library
  • UConn
  • UNICEF

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Donald L. Heymann & Co.

203 913-6307

Fairfield, CT

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