Still striving for search engine optimization? If you’re a writer, fuhgetaboutit. It turns out the page rankings based on keywords won’t be enough anymore.
We should always keep our ears and eyes open, because there’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers. Here’s what I mean…
Can the publicity machine known as “The Donald” actually succeed in propelling Trump to the White House after his sudden leap onto the campaign trail? While the answer ultimately rests with the public, the first place to look is the media, which has changed dramatically since the last major election. Trump may be making the headlines he adores, but in my opinion, he’s making all the wrong moves in the long run, because he doesn’t understand the media in 2011.
It’s been 55 years since Rosa Parks decided to keep her seat on the bus in Montgomery, Alabama. A tired seamstress who was on her way home from work, she did more to demonstrate the indignities of racism in the Jim Crow south than just about anyone else.
I remember Sinatra in the 1980s, preening before adoring crowds as if he were still the coolest cat around. But the pipes were rusted and he couldn’t hold a note for very long and he couldn’t fake it with technique anymore. It was painful to watch, though his legion of grey-haired fans didn’t seem to mind because they were in LaLa land, fantasizing about their youth.
How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh?? What is this about? Or, what does this have to do with me? Keep that confusion in mind the next time you need to communicate. The point is, you’ll be wasting your time… unless you’re crystal clear, from the outset, about the outcome you want.