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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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engaging audiences

Forget The Google Ranking; Write Web Content For The Nobel Prize

July 9, 2012 by Don Heymann 4 Comments

Still striving for search engine optimization? If you’re a writer, fuhgetaboutit. It turns out the page rankings based on keywords won’t be enough anymore.

Filed Under: Writing Skills Tagged With: engaging audiences, Google rank, high standards, keywords, marketing communications, plain language, seo, website copywriting, write web content

Marketing Lessons from Lincoln, Reagan, Harley Davidson and… Me

July 21, 2011 by Don Heymann 4 Comments

Can they hear you?

We should always keep our ears and eyes open, because there’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers. Here’s what I mean…

Filed Under: Marketing Communications Tagged With: business writing, engaging audiences, images, making ideas sticky, profiles in leadership, story telling

Out of Thin Hair: Why Trump Won’t Win

April 27, 2011 by Don Heymann 7 Comments

Can the publicity machine known as “The Donald” actually succeed in propelling Trump to the White House after his sudden leap onto the campaign trail? While the answer ultimately rests with the public, the first place to look is the media, which has changed dramatically since the last major election. Trump may be making the headlines he adores, but in my opinion, he’s making all the wrong moves in the long run, because he doesn’t understand the media in 2011.

Filed Under: Public Relations Tagged With: business experience, candidate, donald trump, engaging audiences, presidential election, publicity machine

PR Pioneers: Rosa Parks?

December 9, 2010 by Don Heymann 3 Comments

It’s been 55 years since Rosa Parks decided to keep her seat on the bus in Montgomery, Alabama. A tired seamstress who was on her way home from work, she did more to demonstrate the indignities of racism in the Jim Crow south than just about anyone else.

Filed Under: Public Relations Tagged With: creating mental pictures, engaging audiences, profiles in leadership, public relations, rosa parks, telling stories, writing

Knowing When to Quit

January 4, 2010 by Don Heymann Leave a Comment

I remember Sinatra in the 1980s, preening before adoring crowds as if he were still the coolest cat around. But the pipes were rusted and he couldn’t hold a note for very long and he couldn’t fake it with technique anymore. It was painful to watch, though his legion of grey-haired fans didn’t seem to mind because they were in LaLa land, fantasizing about their youth.

Filed Under: Writing Skills Tagged With: awareness, engaging audiences

Working backwards

March 31, 2009 by Don Heymann Leave a Comment

How often do you hear a speech, read a blog, watch a commercial, or peruse an email blast and say, huh??  What is this about? Or, what does this have to do with me? Keep that confusion in mind the next time you need to communicate. The point is, you’ll be wasting your time… unless you’re crystal clear, from the outset, about the outcome you want.

Filed Under: Writing Skills Tagged With: clear communication, engaging audiences

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

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