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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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Marketing Lessons from Lincoln, Reagan, Harley Davidson and… Me

July 21, 2011 by Don Heymann 4 Comments

Can they hear you?

We should always keep our ears and eyes open, because there’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers. Here’s what I mean…

Filed Under: Marketing Communications Tagged With: business writing, engaging audiences, images, making ideas sticky, profiles in leadership, story telling

Creating a reality that rings true

March 5, 2009 by Don Heymann Leave a Comment

President Obama’s recent speech before a joint session of Congress last week couldn’t have contrasted more sharply with the rebuttal given by Louisiana Governor Bobby Jindal. But the stark differences in style and political substance were only part of what set these two speeches apart.   The other key difference was the choice of words and images they used to build a “reality” for the audience that they could easily comprehend, given the complexity of our economic difficulties.

Filed Under: Speech Writing Tagged With: images, keeping it real, Obama, reality

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

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Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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