We should always keep our ears and eyes open, because there’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers. Here’s what I mean…
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Creating a reality that rings true
President Obama’s recent speech before a joint session of Congress last week couldn’t have contrasted more sharply with the rebuttal given by Louisiana Governor Bobby Jindal. But the stark differences in style and political substance were only part of what set these two speeches apart. The other key difference was the choice of words and images they used to build a “reality” for the audience that they could easily comprehend, given the complexity of our economic difficulties.