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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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keeping it real

My issue with “issue”? No problem. 

August 2, 2017 by Don Heymann 3 Comments

Problems. Difficulties. Complications. Obstacles. Disputes. Solid words but not used much anymore. Now everything is an “issue,” and I’m so grateful to Carina Chocano who wrote about this brilliantly in the New York Times Magazine (July 23, 2017).

Filed Under: Use of Language Tagged With: clear communication, creating mental pictures, keeping it real, precise language

Turning yada yada yada into a great blog

July 20, 2016 by Don Heymann Leave a Comment

The great philosopher Jerry Seinfeld once said, “There is no such thing as an attention span. There is only the quality of what you’re viewing.” It’s a wise aphorism that applies to all communications today, including blogs.

Filed Under: Cultural Communication Tagged With: blogging, engaging audiences, keeping it real

3 Simple Story Formulas that Drive Social Media Interest

March 29, 2016 by Don Heymann 1 Comment

For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, buying groceries, or fighting with our partners.

Filed Under: Cultural Communication Tagged With: engaging audiences, keeping it real, making ideas sticky, story telling

What to Leave Out: Tips From a Professional Writing Services Veteran

June 30, 2015 by Don Heymann 1 Comment

It’s challenging enough to decide what to put into your written work, but good writing, or at least better writing, may be the result of what you leave out, according to one of the most experienced professional writing services providers – me.

Filed Under: Use of Language Tagged With: clear communication, copywriting, engaging audiences, keeping it real

I REALLY Want You to Read This VERY Important Post THAT Will Improve Your Writing

April 24, 2015 by Don Heymann 2 Comments

Mark Twain is supposed to have said, “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.”

Filed Under: Use of Language Tagged With: clear communication, high standards, keeping it real, precise language

8 Words to Avoid When You Need to Talk About Yourself

March 2, 2015 by Don Heymann 6 Comments

We all know that in business, certain words get overused and become clichés. And in our highly connected world, it happens pretty darn fast. In some of these cases, and in other instances, some word choices are just not right, because they give the wrong impression. Here are some examples that are all-too-often used when we need to describe our capabilities in resumes or bios:

Filed Under: Use of Language Tagged With: creating mental pictures, engaging audiences, keeping it real, resumes and bios

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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Fairfield, CT

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