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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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making ideas sticky

Simple and Specific: The Key to Understanding in Your Writing

September 5, 2018 by Don Heymann Leave a Comment

You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:

Filed Under: Use of Language Tagged With: business writing, clear communication, creating mental pictures, making ideas sticky

Is Social Media Failing Marketers?

December 15, 2017 by Don Heymann 1 Comment

If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.

Filed Under: Marketing Communications Tagged With: engaging audiences, making ideas sticky, social media

It’s not about you. Know the 5 stages of awareness.

January 26, 2017 by Don Heymann Leave a Comment

Whether you’re putting together a website, a social media campaign or any kind of corporate/marketing communication program, you often tend to focus on the product, service or idea you’re promoting. It’s understandable. But your communications effort is NOT primarily about you, it’s about your audience and their needs. Not your product but their problem.

Filed Under: Marketing Communications Tagged With: business writing, engaging audiences, making ideas sticky, marketing communications

3 Simple Story Formulas that Drive Social Media Interest

March 29, 2016 by Don Heymann 1 Comment

For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, buying groceries, or fighting with our partners.

Filed Under: Cultural Communication Tagged With: engaging audiences, keeping it real, making ideas sticky, story telling

New Brain Data Can Improve Professional Writing Service Results

May 14, 2015 by Don Heymann 2 Comments

Whether you provide a professional writing service or you write because your boss tells you to, new and revealing data about how your brain works can guide you. One example: using positive language is beneficial to the brain and helps you avoid confusion and penetrate your target audience.

Filed Under: Use of Language Tagged With: business writing, engaging audiences, making ideas sticky, trust and transparency

The Potency of Words: Size Matters.

March 4, 2013 by Don Heymann 15 Comments

Did you ever notice that the most famous quotations use only small words?
“Life, liberty and the pursuit of happiness.”
“A house divided against itself cannot stand.”
“A government of the people, by the people, and for the people.”
“The only thing we have to fear is fear itself.”

Filed Under: Use of Language Tagged With: clear communication, engaging audiences, making ideas sticky, plain language, speech writing

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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