You might think that being too specific in your communications might confuse busy readers or distract audiences but it’s quite the opposite. Using simple language and being appropriately specific in your descriptions have been proven to increase understanding and retention. Here are some examples:
making ideas sticky
If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.
Whether you’re putting together a website, a social media campaign or any kind of corporate/marketing communication program, you often tend to focus on the product, service or idea you’re promoting. It’s understandable. But your communications effort is NOT primarily about you, it’s about your audience and their needs. Not your product but their problem.
For over 27,000 years, since the first cave paintings were discovered, stories have been the most fundamental communication method. A story in its simplest form is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, whether it’s about our work, buying groceries, or fighting with our partners.
Whether you provide a professional writing service or you write because your boss tells you to, new and revealing data about how your brain works can guide you. One example: using positive language is beneficial to the brain and helps you avoid confusion and penetrate your target audience.
Did you ever notice that the most famous quotations use only small words?
“Life, liberty and the pursuit of happiness.”
“A house divided against itself cannot stand.”
“A government of the people, by the people, and for the people.”
“The only thing we have to fear is fear itself.”