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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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The Potency of Words. Size Matters.

March 22, 2019 by Don Heymann 2 Comments

Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement

Filed Under: Use of Language Tagged With: clear communication, engaging audiences, plain language, writing

Keeping it real: Writing that’s trustworthy and credible

July 6, 2018 by Don Heymann Leave a Comment

Here are seven easy tips to make sure you’re communicating authentically,

Filed Under: Cultural Communication Tagged With: clear communication, culture, engaging audiences, plain language

11 Steps to Compose Clear, Concise & Effective Emails

December 6, 2016 by Don Heymann 1 Comment

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips to help:

Filed Under: Writing Skills Tagged With: clear communication, copywriting, creating mental pictures, plain language, precise language, writing skills

What if Lincoln had been illiterate?

October 29, 2015 by Don Heymann 1 Comment

Being able to read has always been a skill that transforms lives, communities and the world. Abraham Lincoln didn’t have more than a year’s worth of formal education, but it was enough to set him on the path to literacy, the first step in his miraculous journey. His father almost certainly couldn’t read, so imagine if Abe followed in his father’s well-worn footsteps?

Filed Under: Cultural Communication Tagged With: clear communication, literacy, plain language, profiles in leadership, reading

The Obfuscating (Incomprehensible) Language of Finance

October 12, 2015 by Don Heymann 1 Comment

Many people – maybe most people – feel put off and insecure discussing the subjects of finance and economics. It’s almost like talking about serious health concerns with a doctor who only uses medical lingo. Many of us don’t have the training to understand, so we smile, weakly, and nod our heads. But whether it’s our health or finances, it’s not good enough to be ignorant – if we want to control our destinies, individually or as a society.

Filed Under: Use of Language Tagged With: clear communication, copywriting, engaging audiences, plain language, precise language

Learning How Little We Know

November 24, 2014 by Don Heymann 2 Comments

Every Tuesday I look forward to the New York Times’s weekly section on science. But a recent edition stopped me cold, because it pointed to some serious communication challenges about our understanding of health and disease.

Filed Under: Cultural Communication Tagged With: clear communication, healthcare and communications, plain language, precise language, trust and transparency

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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