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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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precise language

My issue with “issue”? No problem. 

August 2, 2017 by Don Heymann 3 Comments

Problems. Difficulties. Complications. Obstacles. Disputes. Solid words but not used much anymore. Now everything is an “issue,” and I’m so grateful to Carina Chocano who wrote about this brilliantly in the New York Times Magazine (July 23, 2017).

Filed Under: Use of Language Tagged With: clear communication, creating mental pictures, keeping it real, precise language

Frank Bruni Asks a Good Question

April 13, 2017 by Don Heymann 1 Comment

I’ve been thinking about writing a column on this subject for a long time. Then I saw that Frank Bruni of the Times beat me to it, and did so beautifully. I couldn’t have said it better myself, so I won’t try.

Filed Under: Use of Language Tagged With: culture, grammar, high standards, personal voice, precise language

11 Steps to Compose Clear, Concise & Effective Emails

December 6, 2016 by Don Heymann 1 Comment

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips to help:

Filed Under: Writing Skills Tagged With: clear communication, copywriting, creating mental pictures, plain language, precise language, writing skills

Politically Correct? Or is it Time for a New Vocabulary?

May 22, 2016 by Don Heymann 2 Comments

We all know words have power. Take the vocabulary of incarceration – the stigmatizing way we speak about people who have served time. Studies show that the words we choose – “felon,” “ex-convict” or “ex-offender” – present a significant barrier to reintegration.

Filed Under: Uncategorized, Use of Language Tagged With: engaging audiences, l, personal voice, precise language, trust and transparency

Tech Can Stifle Language Skills? Duh!

January 11, 2016 by Don Heymann 2 Comments

It’s becoming abundantly clear that our technology does not necessarily help us increase our language (and writing) skills or our ability to learn. My fellow writers and communication professionals – and especially parents – should take heed.

Filed Under: Use of Language Tagged With: high standards, learning language, precise language

4 Easy Steps to DECREASE Innovation at Your Company

December 8, 2015 by Don Heymann 1 Comment

The term “innovation” is used a lot in business, taking on buzzword status. I’ve heard corporate leaders talk about their company’s “culture of innovation” more times than I can count. But what does it mean specifically?

Filed Under: Cultural Communication Tagged With: CEO communications, clear communication, human resources, internal communications, precise language

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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