If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.
Twitter finished what the 30-second commercial started in the 1990s – reducing our attention spans from minutes to microseconds. The visualization of content hasn’t helped. It’s so difficult to get and keep someone’s attention these days that our political leaders are resorting to ludicrous visualizations to create hysteria, rather than clarity and reason.
Charlie Sheen and Muammar Gaddafi have their own social media and digital communications strategies. Too much and not at all. Be careful how you handle yours. It can be tricky for even the smartest folks with their feet firmly on the ground.
The line from the old Simon & Garfunkel song speaks to the speed with which information – including partial information and misinformation – travels these days.Tweets, youtube videos and blogs may keep us instantly in touch with the latest news, but they’re also passing around lies as truth. Very dangerous.