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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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social media

Is Social Media Failing Marketers?

December 15, 2017 by Don Heymann 1 Comment

If you’ve got something important to communicate, find out, for yourself, the most effective way to spread the word to increase consumer interest.

Filed Under: Marketing Communications Tagged With: engaging audiences, making ideas sticky, social media

Please Save Poor Grandma… From Politics

May 31, 2011 by Don Heymann 3 Comments

Angry Grandma

Twitter finished what the 30-second commercial started in the 1990s – reducing our attention spans from minutes to microseconds. The visualization of content hasn’t helped. It’s so difficult to get and keep someone’s attention these days that our political leaders are resorting to ludicrous visualizations to create hysteria, rather than clarity and reason.

Filed Under: Cultural Communication Tagged With: culture, Malcolm Gladwell, Obama, politics, social media, twitter

Tweeting with Charlie Sheen and Muammar Gaddafi

March 15, 2011 by Don Heymann 4 Comments

Charlie Sheen and Muammar Gaddafi have their own social media and digital communications strategies. Too much and not at all. Be careful how you handle yours. It can be tricky for even the smartest folks with their feet firmly on the ground.

Filed Under: Cultural Communication Tagged With: Charlie Sheen, followers, Gaddafi, Koch Brothers, online strategies, social media

Slow down, you’re moving too fast

July 26, 2010 by Don Heymann Leave a Comment

The line from the old Simon & Garfunkel song speaks to the speed with which information – including partial information and misinformation – travels these days.Tweets, youtube videos and blogs may keep us instantly in touch with the latest news, but they’re also passing around lies as truth. Very dangerous.

Filed Under: Cultural Communication Tagged With: blogs, fact checking, politifact.com, Sheryl Sherrod, social media, The National Review, traditional news media, tweets, youtube

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

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The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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