We should always keep our ears and eyes open, because there’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers. Here’s what I mean…
Obama and Palin: Just Like The Rest Of Us
Like two remarkably different personalities, Obama and Palin, we strongly identify with a message when we can see something of ourselves in the story. In fact, the story is the message.
Marketing to the Taliban
As an adjunct instructor of marketing communications writing at NYU, I am compelled to raise the question continuously throughout the course. Why? Because the answer seems to change by the day and a viable answer is needed to give writers a point of entry for communicating successfully.