We should always keep our ears and eyes open, because there’s no telling where we can learn fundamental lessons in marketing communications – from long-gone presidents to tattooed bikers. Here’s what I mean…
Like two remarkably different personalities, Obama and Palin, we strongly identify with a message when we can see something of ourselves in the story. In fact, the story is the message.
As an adjunct instructor of marketing communications writing at NYU, I am compelled to raise the question continuously throughout the course. Why? Because the answer seems to change by the day and a viable answer is needed to give writers a point of entry for communicating successfully.