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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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telling stories

PR Pioneers: Rosa Parks?

December 9, 2010 by Don Heymann 3 Comments

It’s been 55 years since Rosa Parks decided to keep her seat on the bus in Montgomery, Alabama. A tired seamstress who was on her way home from work, she did more to demonstrate the indignities of racism in the Jim Crow south than just about anyone else.

Filed Under: Public Relations Tagged With: creating mental pictures, engaging audiences, profiles in leadership, public relations, rosa parks, telling stories, writing

Assume People Don’t Read or Listen

July 2, 2009 by Don Heymann Leave a Comment

As a writer, I came to the conclusion a long time ago that it was in my best interest to assume that most people don’t read very much or listen very well. Short attention spans, busy lives and almost constant distractions create enormous challenges for communicators. It’s an undeniable fact that audiences bore easily.

Filed Under: Speech Writing Tagged With: creating mental pictures, Obama, telling stories

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

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Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

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Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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