My friend Gil has a problem that appears to be typical for these economic hard times. No he didn’t get laid off, but he had to let go several of his creative staff. Gil is a marketing guy – a group marketing director at a consumer products company, to be exact. And while he has talent and experience and understands what he needs creatively, he has relied on his team to develop presentations, proposals, speeches, marketing materials and even targeted email messages. With cutbacks, the work can’t be delegated anymore.
Don Heymann
Clear & Persuasive Written Communications