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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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writing skills

Getting your team to be better writers. It’s essential.

April 25, 2018 by Don Heymann Leave a Comment

Is your organization communicating to key audiences with bloated text, grammatical and stylistic mistakes or unfocused messaging? Clear, persuasive writing is critically important. Your company’s reputation – and your ability to attract clients or motivate associates – depends on it.

Filed Under: Writing Skills Tagged With: business writing, engaging audiences, high standards, writing skills

How to Identify a Great Writer: 6 Skills Every Wordsmith Must Have

February 6, 2018 by Don Heymann 1 Comment

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re into the new year, how do you find a good writer who can consistently provide the goods?

Filed Under: Writing Skills Tagged With: awareness, business writing, clear communication, personal voice, writing skills

“What’s in it for me?” The most important question.

July 12, 2017 by Don Heymann 1 Comment

The three questions a prospective client is thinking (if not asking) are: Who are you? What do you want? What’s in it for me? The last one’s the kicker.

Filed Under: Cultural Communication Tagged With: engaging audiences, profiles in leadership, trust and transparency, writing skills

11 Steps to Compose Clear, Concise & Effective Emails

December 6, 2016 by Don Heymann 1 Comment

The average office worker receives around 80 emails each day, and I’m sure many of you receive more than that. With so much to wade through, your audience – whether it’s one colleague or a slew of potential customers – needs you to get to the point and be immediately relevant. Here are some tips to help:

Filed Under: Writing Skills Tagged With: clear communication, copywriting, creating mental pictures, plain language, precise language, writing skills

Six Skills to Look for When You Need a Great Writer

August 9, 2016 by Don Heymann 1 Comment

You and your business need content. Not just words and explanations but clear, useful, compelling and persuasive content that powerfully separates you from the competition and the clutter.  Now that we’re closing in on the busy fall period, how do you find a great writer who can consistently provide the goods?

Filed Under: Writing Skills Tagged With: business writing, engaging audiences, personal voice, writing skills

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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  • The Leukemia & Lymphoma Society
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  • Montefiore
  • NYU Langone Cancer Center
  • General Electric
  • BASF - The Chemical Company
  • BD
  • New York Academy of Sciences
  • New York Public Library
  • UConn
  • UNICEF

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Donald L. Heymann & Co.

203 913-6307

Fairfield, CT

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