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Don Heymann - Clear & Persuasive Written Communications

Don Heymann

Clear & Persuasive Written Communications

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writing

The Potency of Words. Size Matters.

March 22, 2019 by Don Heymann 2 Comments

Ultimately, it’s not simply the number of words you know, but how you use each one that’s important. Using colorful, descriptive words almost always makes writing more compelling. It’s not about impressing people, improving your professional prospects or building scholarly achievement

Filed Under: Use of Language Tagged With: clear communication, engaging audiences, plain language, writing

Verbal Hide & Seek: Come Out, Come Out, Whoever You Are!

May 20, 2014 by Don Heymann 3 Comments

I feel the same way about the F words “facilitate” and “foster.” Could there be any two words that are more convoluted and vague? Why are these words so commonly used today when just 10 years ago, they were hardly used at all?

Filed Under: Cultural Communication Tagged With: adjunct professor nyu, business writing, culture, don heymann, plain language, trust and transparency, writing

PR Pioneers: Rosa Parks?

December 9, 2010 by Don Heymann 3 Comments

It’s been 55 years since Rosa Parks decided to keep her seat on the bus in Montgomery, Alabama. A tired seamstress who was on her way home from work, she did more to demonstrate the indignities of racism in the Jim Crow south than just about anyone else.

Filed Under: Public Relations Tagged With: creating mental pictures, engaging audiences, profiles in leadership, public relations, rosa parks, telling stories, writing

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About Don

Don Heymann - Communications WriterDon Heymann launched his business in 1985, drawing on his broad communications experience as a writer, consultant, corporate official and agency executive.

Learn more about Don…

Recent Blog Posts

COVID 19 pandemic

The end of marketing as we know it? Lessons from the pandemic

Data is Not the Story. The Story is the Story.

The Potency of Words. Size Matters.

Sometimes It Pays To Be Ignorant.

Simple and Specific: The Key to Understanding in Your Writing

Keeping it real: Writing that’s trustworthy and credible

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Fairfield, CT

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